Bridging the digital divide, how SME’s are gaining a seat at the table.

The gap between the Haves and the Have-not has not only been a prevalent issue in social settings but also in the business environment. Traditionally, it is large conglomerates in first world countries with financial stamina, extensive client bases coupled with wide distribution networks that had access to information, data and resources which made them more competitive and better contribute to their bottom line. This was in contrast to small to medium enterprises (SMEs) in third world countries who lacked financial resources and access due to level of development and hence remained primitive and could not grow in the global world.

The digital divide is more than a social issue and refers to the differing amount of information between those who have access to the Internet of things and those who do not. The wave of digital transformation and big data, has since levelled the playing field and shifted the power dynamics in a way that bridges the divide in third world countries.

SMEs are becoming more competitive as they are able to transact with the rest of the globe through utilization of technology to automate processes, integrate data and offer real time decision making, allowing them to seize hidden opportunities, anticipating problems, and delight customers. Across the world, small businesses are described as the backbone of the economy because they are best positioned to create jobs, solve local challenges and spread wealth more evenly to larger populations, thereby reducing poverty levels and in the process increasing the standard of living.

The divide has been bridged

The continent is rising; it is not just Kenya or Nigeria or traditional South Africa. It’s like a football team, you don’t have just two or three good players; you have eleven great players that play really well, which is why this is exciting. The transformation is happening all over the place and an exciting way of doing business is utilizing an on-demand model such as that provided for by VAYA.

And what does this mean for small to medium sized businesses? It means there is great potential to make an overwhelming presence across the world. Due to the strained financial resources, there is no worry over investing thousands of dollars in purchasing a fleet of cars to transport goods to customers which come with costs of maintenance, and also depreciation amongst others. Now with on demand services, the logistics manager will simply sign in on a portal, and request for trucks to deliver to customers. There is also no need to have expensive physical mail delivery companies on a retainer but when documents need to be sent intercity a request can simply be made on such platforms and the package is delivered intact to the intended user. Imagine how such cost saving advantages are benefiting such small players.

The curtain has been raised for SMEs…

VAYA is playing a big role in helping businesses solve their transport nightmares which contribute a lot to cost of production and overheads. By providing a plethora of services from logistics of goods, to movement of people which hinge on an on demand model that provides convenience, affordable options, and customization of services. Small firms are leveraging on this power of technology to solve their everyday problems thereby giving them a fighting chance. The VAYA technology has been meticulously structured to allow customization and to fit any SME and change its life forever, and designed specifically to address the challenges faced by small to medium firms.

The boost has been given to SMEs, what is left is the wall climb. Being a live and connected business is a mandate not a competitive differentiator and businesses that once had been marginalized due to lack of access can celebrate these gains with the rest of the world.

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